Here’s what the marine industry’s top marketers are thinking about as we head into the new year
by Wanda Kenton Smith
For 2025, amid emerging technologies and rapidly evolving platforms, I thought it would be a good idea to get an accurate gauge of current attitudes, priorities and areas of focus within the marine marketing community. I reached out to the Marine Marketers of America’s newly elected president, Alisdair Martin, and asked to create a membership survey.
This win-win partnership provided key insider intelligence for this column to benefit the industry and its marketing community at large, while giving the MMA’s leadership team firsthand insight into membership interests.
A broad mix of 39 marketers participated, including 18% from marine manufacturers; 23% from marine dealers and retailers; 5% from marine accessories and component providers; 3% from marine service...
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