World Class Editorial Services

 

For more than 30 years, Wanda Kenton Smith has served in senior editorial capacities for multiple media organizations. She sat at the helm of two national consumer boating magazines and three b2b trade publications for many years. Utilizing her solid mix of journalism, marketing and industry skills, she has served as the national marketing columnist for Soundings Trade Only since 1998.

 

As a freelance writer and editor, she has published hundreds of by-lined articles and columns in multiple print and online media throughout the world, from the U.S. and Canada, to Australia and England. She has interviewed multiple well known business leaders and marketing icons including Zig Ziglar, Seth Godin, Suze Orman, Joe Calloway, Pines & Gilmore, among others. As time allows, she enjoys blogging and dabbles daily in social media.

Southern Boating

 

Join the Club

2017 | Hull of A Tour Blogs

 

Anchors Aweigh National Podcast Interview

Born To Ride

Hull of a Tour 2017:  A Success

Final splashdown celebration in Newport

The ‘duck’ stops here — in Hyannis

Boothbay Harbor and sunset cruising in Portsmouth

Swathed in a silvery mist

Whales, eagles and lobsters, oh my!

‘The Lobster Roll’ opens in Maine

New England ride begins Saturday

Hull of a Tour4 Comes to New England in July

Boating-and-biking tour returns in July

Boaterz and Bikerz Hull of a Tour4 Revs Up
for Summer Adventure in used England


Boaterz and Bikerz Hull of a Tour 4 organizers announce 2017 Lobster Roll

Bike-and-boat tour returns in July with New England trip

Boaterz and Bikerz Tour Will Stop in Newport During New England Trip in July

 

 

2016 | Hull of A Tour Blogs

 

Pacific Coast Rush

Hairpin turns, tunnel tapping and Half Moon Bay

Bikes among the giants

Riders were ‘California Dreamin’

Riding the Ring of Fire

‘Pacific Coast Rush’ opens with stunning views

Pacific Coast Rush Launches SATURDAY

HULL OF A TOUR: Seattle-to-San Francisco ride begins next week

Hull of a Tour3 Revs Ups For 2016 “PACIFIC COAST RUSH”

2016 Pre-Trip Press Release

Boating and Biking Tour Returns in July

Boaterz ‘n Bikerz Hull of a Tour3 heads for Pacific Coast

Boats & Bike Tour Heads to West Coast

Biker tour yields three ‘power lessons’

 

2015 | Hull of A Tour Blogs

 

Boaters & Bikers Take Freedom Ride

One Hull of a Tour

Boaters & Bikers Take Freedom Ride

Freedom Boat Club Presents Hull of a Tour

The Freedom Ride Announcement Press Release

The Freedom Ride Gains Steam

HULL OF A TOUR - Florida-to-D.C.

HULL OF A TOUR: Kinship and camaraderie at Rolling Thunder

HULL OF A TOUR: Crew sees history at Harley-Davidson and Gettysburg

HULL OF A TOUR: Flying high in Annapolis

HULL OF A TOUR: Ferry ride is a gateway to the Outer Banks

HULL OF A TOUR: Saluting Navy ships and aircraft in South Carolina

HULL OF A TOUR: Sun and fun in St. Augustine and Savannah

HULL OF A TOUR - 2,000 miles of biking and boating begin today

 

2014 | Hull of A Tour Blogs

Bike-and-Boat Tour Will Return in May

 

2013 | Hull of A Tour Blogs

 

Cross-Country Biking And Boating Trip Set For May

Bike-And-Boat Tour Sets Schedule For May

Bike-And-Boat Tour Prepares For May Trip

HULL OF A TOUR: Ready For A Roaring Good Time

HULL OF A TOUR: Riding Through The Deep South

HULL OF A TOUR: Into the Heart of Texas

HULL OF A TOUR: A True Taste of Texas

HULL OF A TOUR: Pilgrims in the Land of 'Wild Hogs'

HULL OF A TOUR: To The Grand Canyon And On To Vegas

HULL OF A TOUR: 108 Degrees In The California Desert

HULL OF A TOUR: Mission Accomplished: San Diego Bay

Marine Marketers - THE VOICE

 

2018 Summer

 

2018 Spring / Summer

 

Neptunes 10

 

Kenton Smith on Diversity Panel

 

Expanding The Boating Universe

Soundings - Trade Only

 

Video Resolution & the Invisible Sale

 

Why CX should be your marketing RX

 

Test Your Email Marketing Smarts

5 PR Strategies You Need Now

 

Sharpen Your Social Media Strategies

Seven Ideas for Smarter Marketing

An IBEX summit not to be missed

Fresh ideas to grow your business:
Sail conference was rich in creative marketing thought


A promising route to Google supremacy

An enlightening, transformative IMBC

Are we finally taking off the blinders?

Is your marketing IQ stuck in analog?

"Mrs. Smith goes to Washington — reluctantly —
and a skeptic is transformed into an ABC cheerleader
"

"A sprinkling of marketing magic in the pixie dust"

"Online focus groups bring new flexibility to tried-and-true
market research tool
"

"Preparing your marketing plan for 2016"

"
Solicit, develop and promote powerful customer testimonials"

"A heartfelt ‘I’m sorry’ can soothe an angry customer"

"A fine plant tour turns PR disaster"

"15 crippling mistakes: Are you making them?"

"Searching for solutions? Try a ‘mystery shopper'"

"Case studies that validate the power of online video"

"P2P boat sharing model: Is it a wave of the future?"

"Start of a makeover for a biased industry"

"The care and feeding of your online image"

"Idea-sharing at MDCE yields marketing gems"

"MDCE panel on diversity will share success stories"

"Your customer service: measure it, nurture it"

"Strict rules can prevent a social media disaster"

"Sponsored Events Get Boaters Out Spending"

"Diversity Marketing Must Become The Norm"

"Bike-And-Boat Tour Prepares For May Trip"

"Bike-And-Boat Tour Sets Schedule For May"

"Cross-Country Biking And Boating Trip Set For May"

"Yes, The Tide Is Turning And We Can Speed It Up"

"Generating New Ideas Through A Team Retreat"

"A Day In A Canoe Reinforces Value Of Lifestyle Marketing"

"Boating's Diverse Future Begins To Take Shape"

"QR adds a dimension to marketing portfolio"

"Social media rewriting the rules of marketing"

"Have plans for June 18? Get out and sail(stice)"

"Using social media tools? If not, you're losing sales"

"The consumer has changed and you'd better change, too"

"The future of boat shows: Let the dialogue continue"

"We all have to get behind 2011 Grow Boating rebirth"

"Money maven Suze Orman on boat business challenges"

"A multimedia ad strategy demands smart execution"

"Each needing spin control, Tiger blew it, Dave aced it"

"Now is the time to develop a self-marketing strategy"

"King of Pop had no peers in the artistry of branding"

"The genius of Kaye Pearson and the future of boat shows"

"Blogs? Facebook? Twitter? Give your Web site an edge"

"'A great time to be in marketing' if you seek out the opportunities"

Strategies for riding out the slump: new products, customer focus

Keeping your message real in an era of intentional fakery

Selling the experience: How a taste of Hawg won me over

Is Grow Boating's dog spot barking up the wrong tree?

You can't grow without a passion for learning

A chance for marketers to finally speak with one voice

Good news and bad news in Grow Boating numbers

Eight Effective 2015 Additions to Your Marketing Strategy

 

 

Securing Media Coverage – PR University

 

Top 10 Tips for Getting Local Media Coverage

For a more detailed career profile and comprehensive references, throttle over to Wanda's Linkedin Profile

For more information about Wanda or her services, email wanda@kentonsmithmarketing.com

wanda@kentonsmithmarketing.com | 407.697.8055

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