Securing Media Coverage - PR University
Top 10 Tips for Getting Local Media Coverage
Great Lakes Boating:
May/June 2010 - "Interview with Financial Guru Suze Orman"
February 2009 – "Women Take the Helm"
Trade Talk BLOG:
July 14, 2010 – "BP=BAD PRESS"
April
28, 2010 – "Will our prospects buy … or
bail?"
July
26, 2007 – "Linking boat sales to marketing boater education"
July 24,
2007 – "Boating brand image"
May 31,
2007 – "Boaters and Bikers Out There?"
May 30,
2010 – "Introductions to boating could lead to sales"
Soundings - Trade Only:
April 02, 2012 – "QR adds a dimension to marketing portfolio"
December 06, 2011 – "Social media rewriting the rules of marketing"
October 01, 2011 – "Budgets are shrinking: Try partnership marketing"
May 30, 2011 – "Have plans for June 18? Get out and sail(stice)"
January 2011 – "Using social media tools? If not, you’re losing sales"
November 2010 – "The consumer has changed and you’d better change, too"
August 2010 – "The future of boat shows: Let the dialogue continue"
July 2010 – "We all have to get behind 2011 Grow Boating rebirth"
May 2010 – "Money maven Suze Orman on boat
business challenges"
March
2010 – "A
multimedia ad strategy demands smart execution"
January
2010 - "Each needing spin control, Tiger blew it, Dave aced
it."
September
2009 - "Now is the time to develop a self-marketing strategy."
July
2009 - "King of Pop had no peers in the artistry of branding."
May
2009 - "The genius of Kaye Pearson and the future of boat shows."
April
2009 - "Blogs? Facebook? Twitter? Give your Web site an edge."
February
2009 - "Low cost, high impact tips for marketing on a budget."
November 2008 - "Now more than ever, dealers need to adopt a survival strategy."
September 2008 - "Let enthusiasm, initiative get your through this scary ride."
July 2008 - "'A great time to be in marketing' if you seek out the opportunities."
April 2008 – Strategies for riding out the slump: new products, customer focus.
February 2008 – Keeping your message real in an era of intentional fakery.
June 2007 – Selling the experience: How a taste of Hawg won me over.
April 2007 – Is Grow Boating's dog spot barking up the wrong tree?
March 2007 – You can't grow without a passion for learning.
January 2007 – A chance for marketers to finally speak with one voice.
November 2006 – Good news and bad news in Grow Boating numbers.
Waypoints
November
2011 – COVER STORY: Show Strategies to Take to the Bank
4 Superstars Share Show Secrets
March
2011 – COVER STORY: Marketing for the New Age – The Latest Trends in ’Media Convergence’
October
2010 – COVER STORY: Sales Strategies for Today's Sailing Consumer
September
2010 – COVER STORY: Communicate Like a Pro and Reap the Rewards.
September
2010 – Making the Case for Good 'MARCOM'.
June
2010 – The 'Future of Selling' is Here!
May
2010 – The
Secret of 21st Century Leadership.
December
2009 – NMMA President Thom Dammrich Talks on the Record about
Everything from the State of the Boating Industry to the Future
of Boat Shows.
October 2009 – Seven Hard-Hitting Customer
Service Strategies That Can Make or Break Your Business.
September 2009 – Four Top Boat Show Producers
Candidly Discuss the Future of Boat Shows.
August
2009 – How to Re-Engineer and Reposition Yourself for
Success in the Workplace.
July
2009 – GET CREATIVE!
June
2009 – The Social Networking Revolution.
Boating Industry
March 2008 – Leading the Way.
September 2007 – Busting Out of the Box.
Marine Marketers - THE VOICE
From The Helm: Lessons Learned in 1.5 Years
Kenton Smith on Diversity Panel
Expanding
The Boating Universe
Check out my marketing columns and editorial from the previous agency website!
http://www.kentonsmithadv.com/news.html
For more information about these services or others of interest,
contact wanda@kentonsmithmarketing.com |
