World Class Marketing Services
... From A World Class Marketing Leader
For more than 37 years, Wanda Kenton Smith has been on the cutting edge of both media and marketing.
As a degreed journalist, Wanda has edited two national consumer magazines and three b2b trade publications, plus served as the national marketing columnist for Soundings Trade Only since 1998. She has by-lined more than 500 published articles in dozens of print and online publications, plus edited three books.
Wanda has deftly crafted her highly honed writing skills to translate to a broad spectrum of mediums. She is an award-winning advertising copywriter and an internationally recognized scriptwriter and creative/video director. Her words are SEO savvy for the web – she's produced original content for massive sites - while equally powerful in punching out succinct headlines, press releases, hot tweets and blog posts. She's ghost written hundreds of speeches for executives, produced a wealth of compelling sales and marketing presentations, plus delivered highly rated marketing seminars and workshops to national and regional audiences in multiple industries.
For nearly 13 years, Wanda served as president of Kenton Smith Advertising & Public Relations, a $20 million, multi-award winning agency she built, serving more than 30 national and global accounts. She shifted gears in 2009 and launched a more nimble business model, Kenton Smith Marketing.
Today, Wanda focuses her abundant energy, experience and talent as Chief Marketing Officer of Freedom Boat Club, the largest and oldest boat club in the world, with 16,000 members in 150 locations and 30 states and Canada and a fleet of 1,600+ boats nationwide. As time allows, she also consults, plus manages a few select project-based accounts. Most recently. she served 3.5 years as contracted director of marketing for Legendary Marine, the #1 Ranked Boat Dealer in North America for 2012 and 2013.
Presently, Wanda serves as president of Marine Marketers of America and is also the chairperson of the marine industry's RBLC National Diversity Task Force. She is the former president of both International Women in Boating and Marine Marketing to Women, the latter an educational company that trained thousands of retail and industry manufacturers. She is a member of Boating Writers International and has judged eight national journalism/writing competitions. She is also an avid supporter of Auburn University and chaired the Auburn University Journalism Alumni Advisory Board for three years.
When she's not purposefully pounding out the copy, she's passionately pounding the pavement and putting on the miles on her beloved purple Screaming Eagle CVO Fat Boy.
In 2013, Wanda organized and promoted Boaterz n Bikerz Across America: A Hull of a Tour, an 11-day, 3,000 mile cross country motorcycle and boat adventure. Her blogs were featured daily in Soundings Trade Today and covered online, in print and TV through a variety of media.
In 2015, Wanda organized and launched The Freedom Ride, a 2000-mile adventure from SW Florida to Washington DC, sponsored by Freedom Boat Club, Hurricane Boats, Soundings Trade Only and produced by Kenton Smith Marketing.
The adventure included a historic mix of venues up the east coast, along with stops at Freedom Boat Clubs in Sarasota, St. Augustine, Savannah, Myrtle Beach and Annapolis, MD. The grand finale included participation in Rolling Thunder on Memorial Day weekend and an escorted ride from the Pentagon to the Viet Nam Memorial Wall involving 900,000 bikes.
For 2016, THE PACIFIC COAST RUSH launched in the Wild, Wild West on Saturday, July 23 and cruised from Seattle to San Francisco, with a loop out to Big Sur. The group rode the mountains and the giant redwoods, with plenty of twists on the pacific coast highway. Sponsors included Freedom Boat Club, Regal Boats, media partner Soundings Trade Only and west coast retailer Alexander Marine.
For 2017, Hull of a Tour 4 features THE LOBSTER ROLL, an exciting weeklong excursion throughout four New England states that will rock and roll through mountains, coastal byways and quaint lakes and waterways. Slated for July 15 – 22, it is sponsored by the three-time presenting sponsor Freedom Boat Club is back, along with four-time media sponsor Soundings Trade Only and two-time returning platinum sponsor Regal Boats.
The tour is especially pleased to welcome newcomers for the 2017 ride include Sea Tow, sponsor of the official chase vehicle, power sponsor BRP/Evinrude, plus boating event sponsors Moose Landing, Freedom Boat Club of New Hampshire and Freedom Boat Club of Rhode Island. Kenton Smith Marketing returns as event producer and publicist.
Whether boating, motorcycling or immersing herself in all things marketing, Wanda does so with a joy for living, and passion for both work and play.
For a more detailed career profile and comprehensive references,
throttle over to Wanda's Linkedin Profile.
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