For more than 32 years, Wanda Kenton Smith has been on the cutting edge of both media and marketing.
As a degreed journalist, Wanda has edited two national consumer magazines and three b2b trade publications, plus served as the national marketing columnist for Soundings Trade Only since 1998. She has by-lined more than 500 published articles in dozens of print and online publications, plus edited three books.
Wanda has deftly crafted her highly honed writing skills to translate to a broad spectrum of mediums. She is an award-winning advertising copywriter and an internationally recognized scriptwriter and creative/video director. Her words are SEO savvy for the web – she's produced original content for massive sites - while equally powerful in punching out succinct headlines, press releases, hot Tweets and blog posts. She's ghost written hundreds of speeches for executives, produced a wealth of compelling sales and marketing presentations, plus delivered highly rated marketing seminars and workshops to national and regional audiences in multiple industries.
For nearly 13 years, Wanda served as president of Kenton Smith Advertising & Public Relations, a $20 million, multi-award winning agency she built, serving more than 30 national and global accounts. She shifted gears in 2009 and launched a more nimble business model, Kenton Smith Marketing.
Today, Wanda focuses her abundant energy, experience and talent as Chief Marketing Officer of Freedom Boat Club, the largest and oldest boat club in the world, with more than 80 corporate and franchise locations, and growing. As time allows, she also consults, plus manages a few select project-based accounts. Most recently. she served 3.5 years as contracted director of marketing for Legendary Marine, the #1 Ranked Boat Dealer in North America for 2012 and 2013.
Presently, Wanda serves as president of Marine Marketers of America and is also the chairperson of the marine industry's RBLC National Diversity Task Force. She is the former president of both International Women in Boating and Marine Marketing to Women, the latter an educational company that trained thousands of retail and industry manufacturers. She is a member of Boating Writers International and has judged eight national journalism/writing competitions. She is also an avid supporter of Auburn University and chaired the Auburn University Journalism Alumni Advisory Board for three years.
When she's not purposefully pounding out the copy, she's passionately pounding the pavement and putting on the miles on her beloved purple Screaming Eagle CVO Fat Boy. In 2013, Wanda organized and promoted Boaterz n Bikerz Across America: A Hull of a Tour, an 11-day, 3000-mile cross country motorcycle and boating adventure. Her blogs were featured daily in Soundings Trade Today and based on the overwhelming success of Year One, it looks like a Deuce is in the future.
For a more detailed career profile and comprehensive references, throttle over to Wanda's LinkedIn Site.